Very weak electrical signals, just a few thousandths of a volt Gotta pass the pills to pay the bills shirt. And those signals have to be picked up by direct contact as they don’t propagate outwards very well. Is social media important yes, because that’s where everyone is and that where we have to be to get the attention, however for example if your target audience is in rural and they have no idea about the Internet or Social Media for them it will not work? Maybe Whatsapp might work for them.
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Even in Metros, only social media is not going to help Gotta pass the pills to pay the bills shirt. Think for yourself when was the last time you went to social media to look at companies update or you want to buy something? We all go to social media to socialize and some clever companies, do it well in social. Social media is effective when it comes to cost etc, So any marketing if combined will be much more effective, if you have the money to advertise on TV, sure but it’s expensive.
Take companies like Flipkart, Amazon they are still doing TV commercials, Newspaper ads, In fact, Facebook, Google also does outdoor traditional ads. So marketing combined with traditional marketing, digital marketing, and social media will work best if you have the money to spend on all mediums. On the other hand, in the local engineering colleges, you can find faculties who haven’t even done an M.Tech and are into teaching. Just think about the difference in the quality of studies.